🛡️ Privacy Policy
Explore deeper. Dive safer. Live saltier. 🐚
We don’t sell our customer lists or personal information for money. We respect your privacy, take reasonable measures to protect your information, and use it for legitimate business purposes, including communicating with you, providing scuba instruction, organizing trips, maintaining our website, and improving our services.
We do work with trusted service providers, training organizations, booking platforms, and other businesses when necessary to deliver those services. This policy explains what information we collect, why we collect it, and how it may be used or shared.
This Privacy Policy applies to the Dive With Frank website and personal information collected or processed by Dive With Frank, LLC (DWF) in connection with its business activities.
🔍 What We Collect
The information we collect depends on how you interact with DWF. Simply browsing the website is different from enrolling in a scuba course or booking an international dive trip.
Depending on the circumstances, we may collect:
- Contact Information: Your name, email address, telephone number, mailing address, and other information you provide when contacting us or registering for services.
- Training Information: Scuba certification details, training history, course enrollment, certification agency identifiers, and information needed to provide instruction or process certifications.
- Participant Information: Date of birth, emergency contacts, relevant experience, required forms, and other information needed to organize training or dive travel.
- Medical and Safety Documentation: Completed medical questionnaires, physician clearance documentation, and relevant participation information when required for safe training or activities.
- Booking and Transaction Information: Course registrations, trip reservations, amounts paid, payment status, booking history, and applicable cancellation or refund records.
- Travel Information: Information reasonably required to coordinate accommodations, dive operators, transportation, and other trip arrangements. Some destinations or providers may require additional documentation.
- Communications: Messages, inquiries, feedback, reviews, and correspondence you send to us.
- Website Information: IP addresses, browser and device information, pages visited, referral sources, cookies, and technical or security-related information.
We aim to collect information relevant to the services being provided rather than asking for personal details we do not reasonably need.
🎯 Why We Collect It
We use personal information to operate DWF and provide the services you’ve requested.
- Respond to questions and communicate about classes, trips, and other services.
- Register students, manage training records, and process eligible scuba certifications through PADI or another applicable training organization.
- Organize dive travel, reservations, transportation arrangements, and activities with participating service providers.
- Manage payments, refunds, scheduling, and related business records.
- Review required participant documentation and address relevant training or safety requirements.
- Send newsletters, trip announcements, or promotional communications when appropriate.
- Understand website traffic and improve the usefulness and performance of our website.
- Detect security threats, prevent abuse, investigate suspicious activity, and protect our systems.
- Meet applicable legal, accounting, tax, insurance, recordkeeping, and professional obligations.
We do not use personal medical questionnaires or emergency contact details for unrelated advertising or marketing campaigns.
🤝 When We Share Information
We don’t distribute customer lists for unrelated commercial marketing. However, certain information must be shared with other organizations to provide the services you request.
Depending on the circumstances, information may be shared with:
- Training Organizations: PADI and other applicable certification agencies when processing training, student records, or certifications.
- Booking and Payment Providers: WeTravel and other authorized platforms involved in reservations, payments, refunds, or related transactions.
- Trip and Activity Providers: Resorts, dive centers, charter operators, liveaboards, training facilities, and other organizations when information is reasonably necessary for reservations or participation.
- Technology Providers: Website hosting, email, security, analytics, and other service providers that support DWF operations.
- Professional Advisers: Legal, accounting, insurance, or other professional advisers when reasonably necessary for legitimate business purposes.
- Legal Authorities: When disclosure is required by law, valid legal process, or other applicable legal obligations.
- Emergency Responders: When reasonably necessary to respond to an emergency or protect someone’s health or safety, consistent with applicable law.
We share information appropriate to the service or situation. Different providers may collect or process information under their own privacy policies and legal obligations.
Important distinction: Our commitment not to sell customer information for money does not mean that no data is transmitted to outside services. Analytics tools, booking platforms, and other integrations may process information as described in this policy. Certain privacy laws may also define some types of data sharing more broadly than an ordinary sale.
🔒 How We Protect Your Information
We take privacy and website security seriously. Personal information is handled through business systems and service providers selected to support our operations.
Our safeguards may include:
- Encrypted website connections where supported.
- Access controls for administrative and business systems.
- Website security monitoring and threat prevention.
- Limiting access to sensitive information to those who need it for legitimate purposes.
- Using established service providers for bookings, payments, training administration, and communication.
- Maintaining and updating website software and security protections.
No website, electronic communication, or information storage system can guarantee absolute security. While we take reasonable precautions, we cannot promise that every possible security incident will be prevented.
If you believe personal information you provided to DWF may have been compromised, please contact us promptly.
🍪 Cookies, Analytics & Website Tools
Our website uses cookies and related technologies for site functionality, security, visitor preferences, and analytics.
Cookies are small pieces of information stored by your browser. They help websites remember settings, recognize returning browsers, and understand how visitors interact with pages.
Depending on the tools and settings in use, these technologies may include:
- Essential Cookies: Support core website functions, security, and necessary settings.
- Analytics Cookies: Help us understand website usage, such as which pages visitors use and how they navigate the site.
- Preference Cookies: Remember certain choices or settings where supported.
- Third-Party Technologies: May be used by embedded videos, external booking tools, or other integrated services.
Google Analytics
DWF uses Google Analytics 4 (GA4) to help understand website traffic, visitor interactions, and site performance.
Google Analytics may process browser and device information, approximate geographic information, page interactions, cookie identifiers, and related technical information.
Google states that Google Analytics does not log or store raw visitor IP addresses, although IP addresses may be processed during data collection and service operation.
Analytics information is used to understand website activity and improve our services. We do not intentionally send names, personal medical records, or other directly identifying customer information to Google Analytics.
Website Security
DWF uses website security tools, including Wordfence, to monitor suspicious requests, identify possible attacks, and protect the website.
Security systems may record IP addresses, requested URLs, timestamps, user-agent information, and other technical details relevant to identifying or responding to threats.
Security monitoring is separate from ordinary visitor analytics and may continue where necessary to protect the website.
Your Cookie Choices
Where available, our website’s cookie consent controls allow visitors to manage optional cookie preferences. You can also configure your browser to block or delete cookies.
Disabling certain cookies or browser features may affect website functionality or embedded services.
Information collected by third-party tools is also subject to their applicable policies and settings.
🌐 Third-Party Services & External Websites
DWF relies on several independent organizations to help provide training, travel, payments, communications, and website services.
These may include PADI, WeTravel, Google, website hosting providers, dive resorts, charter operators, and other businesses involved in the services you request.
When you use an external booking platform or visit another organization’s website, that provider may collect information directly from you under its own privacy policy.
For additional information about some of these providers, see:
Links to external services do not mean that DWF controls their privacy practices or independently guarantees how they process information.
📸 Photos, Videos & Participant Media
Photographs and videos are part of many DWF training experiences and dive trips. These may include individual or group photographs, underwater images, trip reports, and other media.
Participants who do not wish to appear in DWF promotional materials should notify DWF before the activity or trip begins.
For trips using the DWF Trip Waiver, participants may be asked to make a separate media permission selection. That recorded selection governs promotional use under the waiver, subject to any separately signed media release.
DWF will make reasonable efforts to honor participant media preferences for content under its control. We cannot control photographs or videos independently published by other participants or third-party operators.
For details about trip participation and media preferences, review our Trip Participation Policy.
🗂️ How Long We Keep Information
We retain information for as long as reasonably necessary to provide services, maintain appropriate business and training records, address disputes, and satisfy applicable legal or professional requirements.
Different types of information may have different retention periods:
- Training and certification records may need to be retained in accordance with applicable training organization requirements.
- Financial and transaction records may be retained for accounting, tax, or legal purposes.
- Trip records and participant documentation may be retained when reasonably necessary for operational, insurance, or legal reasons.
- Website analytics and security records may be retained according to the applicable system settings and operational needs.
- Marketing contact information may be retained until you unsubscribe or request its removal, subject to applicable recordkeeping requirements.
When information is no longer reasonably required, we may delete, anonymize, or otherwise dispose of it using appropriate methods.
Some information maintained independently by PADI, WeTravel, or other providers may be subject to their own retention requirements.
📬 Your Privacy Choices & Requests
We believe you should be able to ask what information DWF holds about you and request reasonable corrections when something isn’t right.
Depending on applicable law and the nature of the information, you may request to:
- Learn what personal information DWF maintains about you.
- Correct inaccurate contact or participant information.
- Request deletion of information that is no longer needed or legally required.
- Withdraw permission for optional marketing communications.
- Ask questions about the collection, use, sharing, or retention of your information.
We may need to verify your identity before processing a privacy request, particularly when it involves sensitive information.
Some information cannot be immediately deleted because of applicable certification, tax, legal, contractual, or recordkeeping requirements. If we cannot fulfill a request, we’ll explain the reason where appropriate.
Information held directly by independent platforms, including PADI and WeTravel, may also need to be managed through those providers.
📨 Email Communications & Unsubscribing
We may send messages related to courses, trip reservations, payments, certifications, scheduling, and other services you have requested.
We may also send newsletters, announcements, and promotional communications when appropriate.
If you no longer want marketing emails, you may use an unsubscribe link when one is provided or contact us directly to request removal from promotional mailing lists.
Unsubscribing from marketing does not necessarily stop essential communications about an active booking, certification, payment, or other ongoing service.
We do not sell or rent our customer email lists to unrelated businesses for their own marketing campaigns.
👶 Children & Junior Divers
DWF provides certain training programs and activities for minors, including eligible junior scuba divers.
When a minor participates in training or an activity, we may need information from a parent or legal guardian, including required consent forms, emergency contacts, and relevant participation documentation.
Our website is not intended to encourage children to submit personal information independently without appropriate parental or guardian involvement.
Parents and guardians may contact us with questions about information associated with their child’s participation, subject to applicable law and verification requirements.
🌍 Travel & Information Across Borders
DWF organizes or participates in activities that may involve international travel and service providers outside the United States.
When necessary to complete an international reservation or coordinate a service, relevant participant information may be transferred to an operator, resort, or provider located in another country.
Privacy and information protection rules vary by jurisdiction. We aim to limit the information shared to what is reasonably necessary for the particular arrangement.
⚖️ Legal Requirements & Policy Updates
This policy describes DWF’s general privacy practices. Additional rights or obligations may apply under federal, state, or international laws depending on the circumstances.
We may update this Privacy Policy when our website, business services, technology, or applicable requirements change.
Updates will be published on this page. Material changes to how we handle personal information may require additional notice or action where applicable law requires it.
💬 Questions About Your Privacy?
If you have questions about this policy, want to correct personal information, or need help with a privacy-related request, please contact Dive With Frank.
Email: help@divewithfrank.com
Contact Form: Ask Frank
We’ll make reasonable efforts to review and respond to privacy inquiries in accordance with applicable requirements.
Your trust matters. Whether you’re sharing an email address or joining us halfway around the world, we’ll treat your information with care and respect.
Dive With Frank, LLC | Privacy Policy | Revised November 2026
